Chameleon - Creating, designing, and developing products in the social expression industry and beyond for more than twenty years.

Heart Gallery
Created exclusively for Hallmark Cards
Released 1997

Heart Gallery is a program of small (3'x 3'; 5'x 5'; 3'x 9') social expression/gift/decor items in a die cut shadowbox format. The line combines all the most saleable features of greeting cards, gifts, and casual decor, all below a $10 retail price point.

Heart Gallery was neither our first nor last decor product, but it stands out for at least two reasons: first, it is an original and unique format which is still widely imitated; second, because it became Hallmark's third largest selling product of all time. Yes, Hallmark. Yes, third best ever.